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Despite the well-founded health concerns and mounting regulation, the value of these brands for their owners and investors remains robust. It said, in its strictest form, plain packaging will prevent companies from differentiating themselves which could result in tobacco products becoming a commodity hit by subsequent price and quality reductions

Tobacco retailers have submitted more than 25,000 nearly identical comments warning that flavored tobacco bans could shift sales to illegal markets where many consumers can still get them, but without any regulatory protection or underage prevention. Organizations representing tobacco sellers in states like Texas and Arizona also met directly with FDA officials earlier this year opposing the ban

According to American Heart Association, it is currently sold in Atlanta, Georgia, and South Carolina

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