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Baddeley Michelle - Behavioural Economics And Finance - Paperback Sex & Sexuality Title: Content Strategy In TechnicalBinding: Paperback Description: Behavioural economics and behavioural finance are rapidly expanding fields that are continually growing in prominence. While orthodox economic models are built upon restrictive and simplifying assumptions about rational choice and efficient markets behavioural economics offers a robust alternative using insights and evidence that rest more easily with our understanding of how real people think choose and decide. This