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Koc Erdogan - Cross - Cultural Aspects Of Tourism And Hospitality A Services Marketing And Management Perspective - Paperback BMG RIGHTS MGT (AUSTRALIA) Facebook was great but itBinding: Paperback Description: Cross Cultural Aspects of Tourism and Hospitality is the first textbook to offer students lecturers researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers affecting both the supply and the demand sides of the industry organisational behaviour and human resource management and marketing and consumer behaviour. Given the need for delivering superior