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[3] [4] Internal industry documents reveal that in order to convince consumers that Merit had low tar as well as great taste, the ads had to be absolutely believable because the false claims of past years and past brands presented road-blocks

[5] [6] [7] [8] [9] [10] [11] [12] Hollywood celebrities such as Barbara Stanwyck, Rosalind Russell and Fredric March starred in various print advertisement to promote the brand by claiming that L&M filters were "Just what the doctor ordered!"

"E-cigarettes and vaping can't harm your lungs." This idea is 100% false

In the longer-term, people who stop smoking generally have a similar weight to people who have never smoked