where did marlboro cigarettes start The Curious Origins of the

The Curious Origins of the Marlboro Man American Handgunner Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Robert Norris became widely recognized as the Marlboro Man after being recruited in 1954, when advertising executives spotted him on his Colorado ranch with his children. He went on to appear in Marlboro Prototype Cigarette Box Smithsonian Institution

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