Nintendo Robotic Operating Buddy (R.O.B.) (1985) Models on Display:Nintendo R.O.B. Engineered by George Klose and

Engineered by George Klose and programmed by Mark Lesser

While its slim profile meant talk time was limited to just 20 minutes unless you carried a bulky backup battery

the hardware was already fully capable of keeping time

the Genesis excelled at lightning-fast action and complex moving backgrounds

Nintendo Robotic Operating Buddy (R.O.B.) (1985) Models on Display:Nintendo R.O.B. Engineered by George Klose andNintendo R. O. B. To trick hesitant retail stores into buying the newly minted Nintendo Entertainment System (NES) after the infamous 1983 video game market crash, Nintendo cleverly bundled the console with R. O. B. (Robotic Operating Buddy) to rebrand the machine as a sophisticated, futuristic toy. R. O. B. became the spearhead of Nintendo's high stakes marketing campaign, taking center stage during the console's crucial test market launch in