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Participants were followed up for up to 20 years, spanning a study that lasted almost five decades

BAT told the Bureau: All marketing activity for our products will only be directed towards adult consumers and is not designed to engage or appeal to youth All our marketing is done responsibly, in strict accordance with our International Marketing Principles, local laws, legislation and platform policies We only use influencers in some countries where its permitted, and social media platform policies allow. Glo is part of the latest salvo of next-generation products launched by BAT in an attempt to diversify away from cigarettes and experts fear addict the next generation to nicotine or tobacco

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