chewing tobacco swallowing use still high among airmen, surgeon general says The dangers of chewing tobacco

furthermore, some smokers of light cigarettes often engage in compensatory behavior, changing the way they smoked to ensure no actual reduction of tar and nicotine

Insane projection/longevity

Initial Attraction: The Stimulant Effect The stimulant effects of tobacco use, such as increased alertness and mood elevation, often serve as the initial draw for users

Internal tobacco documents by Philip Morris itself describes smoking as an activity that can be linked to adult initiation, risk taking, bonding with peers and the need for youth to feel like they belong to a group that can partake in an adult activity.1,2 In a report by Philip Morris, referred to by the tobacco company as the Archetype Project, it stresses that in advertising the product, the marketing department should stress that smoking is for people who like to take risks and are not afraid of taboos, using images of an American identity and emphasizing the ritualistic elements of smoking. It is clear that many ads of the Be Marlboro campaign are reflective of the guidance provided in the Archetype Project