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Article 11 of FCTC provides guidelines on including health warning on tobacco products to discourage its use

2014;9(1):e86391

Taxes rose, making cigarettes less affordable

92 The Court dismissed PMUSA's contention that the respondents' claim is like the "preempted warning neutralization claims because it is based on statements that 'might create a false impression' rather than statements that are 'inherently false.'" 93 The Court stated that there is nothing to suggest "that whether a claim is pre-empted turns in any way on the distinction between misleading and inherently false statements." 94 According to the Court, the extent of the falsehood alleged may be a factor in the respondents' ability to prove its fraud claim, but the merits of the suit are not at issue