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Ads Contributed to Hooking Black Smokers on Menthols. Now CU Experts Are Fighting Back The FDA's menthol ban and the 'moral dilemma' of marketing to Black customers WHYY The tobacco industry has aggressively marketed menthol cigarettes to the Black community for decades, trying to use advertising to associate their deadly addictive products with cultural identity., A U.S. federal court found that tobacco companies knew that Black and young people smoked menthol cigarettes at higher rates and adjusted their marketing strategies to reach those groups. Learn more

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